Clif (the maker of delicious and health focused snacks) contacted MATTER studio and requested a really quick turn around on an on-site mural for the Colfax Marathon. They asked for something that could be interactive and we pitched the idea of asking the participants of the race why they run. I sketched and then implemented a modular approach that would allow for custom sections to be filled in on site. We invited other artists and letterers in the community to try their hand on some sections as well. Seeing people's faces light up as their reasons for following their passion were painted on the wall right before their eyes made for an amazing weekend.
Art Direction: Rick Griffith
Work completed through MATTER