Our work for Craine Architecture focused on a move to the Five-Points neighborhood in Denver. I designed Primary exterior signage, window signage, and an installation piece for their front desk area.
The exterior signage was an evolution of their logo, adapting the form into three dimensions and simplifying it so it would translate to folded steel with intention and integrity.
The window graphics speak solely to process. As opposed to reiterating the name Craine or only repeating the logo I took the opportunity to expand the brand language and thought of the steps that go into folding a paper crane and the idea of Senbazuru (1,000 cranes for a wish). As people walk along the north or east elevation towards the entrance, the process folds alongside, leading to the 3-D signage as the final step.
Lastly, for the desk piece, Craine wanted something modest and custom that would speak to the neighborhood they just became a part of. I envisioned a simple map detailing the surround area that added dimension with materials such as acrylic and birch wood. My team mate Damon helped configure the best method for construction and advised all material direction. Together, we built and installed this one of a kind piece that the client was overjoyed with.
Work completed through MATTER
Fabrication Collab: Damon Stevens